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Digital streaming platforms are now used as a yardstick to measure artiste credibility and influence.
Back in the days, artistes were ranked based on their sales of cassettes and CDs. However, trends have changed.
Today, it’s online streaming platforms that determine how big an artiste is.
From YouTube to Spotify, statistics of how artistes are shared to demonstrate who has attained a milage in the game.
Spotify’s monthly and yearly data on who has the most listenership is released; and that is the reason for this article from depunch.com.
Spotify is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel EK and Martin Lorentzon.
It has grown to become one of the largest music streaming service providers, with over 422 million monthly active users, including 182 million paying subscribers, as of March 2022.
Check out the top African artistes making giant strides on Spotify.