UK based Gospel entrant KK Mensah has called on colleagues in the diaspora to rethink their promotional strategy after releasing music.
The budding gospel artiste told Citinews online that in the wake of high cost of promotions and lack of structure within the Ghana music space, it has become important to focus on one’s immediate territory and location in order to engage and grow a loyal fan base.
KK Mensah released Aseda his first single in 2019 which featured gospel heavyweight KODA and followed up with a second single Mmre Nie (It’s my time) featuring Pastor Edwin Dadson two years later. KK is currently working on his third single N’Adom (His Grace) and will be embarking on a UK wide church tour this year.
The Aseda Tour is scheduled to make joyful stops at Milton Keynes, Leeds, Birmingham, Swindon, Luton, Manchester and London. KK Mensah is gradually endearing himself to the Ghanaian community in UK as the next big representation of traditional Ghanaian gospel in the diaspora.
Through the instrumentality of his management team, KK Mensah featured as the opening act for “This far by Grace” and “Keteke” concerts hosted by Pastor Edwin and KODA in Accra and Takoradi respectively.
Catch the Aseda tour at a city near you if you are in the UK. For detailed information, follow KK Mensah on all social media portals.